Public Relations Professionals

Key Tasks

• •Planning and organising publicity campaigns and communication strategies
• •Advising executives on the public relations implications of their policies, programs and practices
• •Preparing and controlling the issue of news and press releases
• •Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• •Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• •Representing organisations and arranging executive interviews with publicity media
• •Attending business, social and other functions to promote the organisation
• •Commissioning and obtaining photographs and other illustrative material
• •Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

Employment Projections to 2034