Will AI replace Public Relations Professionals in Australia?

Based on our analysis of official government data, Public Relations Professionals has an AI exposure score of 5.3/10. This occupation faces moderate AI impact, likely through augmentation rather than replacement.

What is the job outlook for Public Relations Professionals in Australia?

Public Relations Professionals currently employs 32,500 people in Australia. The projected 10-year employment growth is +21.2%. The current shortage status is: No Shortage.

How much do Public Relations Professionals earn in Australia?

The median weekly earnings for full-time Public Relations Professionals in Australia is $2,046.

ANZSCO 22535.3ModerateNo Shortage

Public Relations Professionals

Business, Human Resource and Marketing Professionals · Sales, Marketing and Public Relations Professionals

Moderate Risk

Median Weekly Pay

$2,046

Full-time workers

Employment

32,500

Total workers

10yr Growth

+21.2%

Projected to 2035

Shortage Status

No Shortage

JSA Official AI Exposure

Automation46.0%

Augmentation70.0%

Key Tasks

•Planning and organising publicity campaigns and communication strategies
•Advising executives on the public relations implications of their policies, programs and practices
•Preparing and controlling the issue of news and press releases
•Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
•Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
•Representing organisations and arranging executive interviews with publicity media
•Attending business, social and other functions to promote the organisation
•Commissioning and obtaining photographs and other illustrative material
•Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity