Will AI replace Advertising and Marketing Professionals in Australia?

Based on our analysis of official government data, Advertising and Marketing Professionals has an AI exposure score of 6.2/10. This occupation faces moderate AI impact, likely through augmentation rather than replacement.

What is the job outlook for Advertising and Marketing Professionals in Australia?

Advertising and Marketing Professionals currently employs 103,100 people in Australia. The projected 10-year employment growth is +22.1%. The current shortage status is: No Shortage.

How much do Advertising and Marketing Professionals earn in Australia?

The median weekly earnings for full-time Advertising and Marketing Professionals in Australia is $1,957.

ANZSCO 22516.2ModerateNo Shortage

Advertising and Marketing Professionals

Business, Human Resource and Marketing Professionals · Sales, Marketing and Public Relations Professionals

AI exposure measures how much this occupation's tasks may change. It is not the probability that the job will disappear.

Personalise this result for the work you actually do →

Moderate Risk

Median Weekly Pay

$1,957

Full-time workers

Employment

103,100

Total workers

10yr Growth

+22.1%

Projected to 2035

Shortage Status

No Shortage

JSA Official AI Exposure

Automation54.0%

Augmentation79.0%

Key Tasks

•Planning, developing and organising advertising policies and campaigns to support sales objectives
•Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
•Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
•Analysing data regarding consumer patterns and preferences
•Interpreting and predicting current and future consumer trends
•Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
•Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
•Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
•Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels