Advertising and Marketing Professionals

Key Tasks

• •Planning, developing and organising advertising policies and campaigns to support sales objectives
• •Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• •Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• •Analysing data regarding consumer patterns and preferences
• •Interpreting and predicting current and future consumer trends
• •Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• •Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• •Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• •Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Employment Projections to 2034