Journalists and Other Writers

Key Tasks

• •Determining advertising approach by consulting clients and management, and studying products to establish principal selling features
• •Writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
• •Making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
• •Reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
• •Collecting and analysing facts about newsworthy events from interviews, printed matter, investigations and observations
• •Writing news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
• •Researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
• •Critically discussing daily news topics in the editorial columns of newspapers and reviewing books, films and plays

Employment Projections to 2035